Patient Safety: What patients might not be telling you

Posted: February 15, 2013

Filling out the forms at a doctor’s office may not seem glamorous or even important unless you have a serious illness, but when it comes to surgery, it could make all the difference. Plastic surgery is no different than any other surgery – it involves anesthesia, surgical tools and comes with its own set of risks. Educating patients on the dangers might make the difference between a life-threatening complication and a successful surgical outcome.

Here are some common topics to address:
1) Medication and supplements – while most patients will be quick to let you know they’re taking prescription medication (we hope) for a serious condition, others might not disclose over-the-counter medication and herbal supplements. They might not realize that it could affect blood pressure, hematoma and healing.

2) Smoking and drinking – we have made great strides in the fight against smoking and alcohol abuse. Most people know they shouldn’t smoke or drink before surgery and right after. However, they might know the severity of the actions, they might think twice.

3) Psychological concerns – wanting to have plastic surgery to improve your image and to feel better about something that always made you feel self-conscious is normal. Having plastic surgery to please others or to get out of depression is not. Talk to patients about deeper issues and get them the help they might not realize they need.

Additional Information:
Cosmetic surgery safety: Lifestyle factors play an important role
http://www.surgery.org/media/news-releases/cosmetic-surgery-safety–lifestyle-factors-play-an-important-role

Office-based surgical setting patient safety
http://www.surgery.org/professionals/patient-safety/office-based-surgical-setting-patient-safety-issues-scenarios

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Cosmetic Surgery Statistics: Trend Alert

Posted: March 20, 2013

The Aesthetic Society has just released the Cosmetic Surgery Statistics for 2012 and there are many exciting new trends to explore. Why not use facts and figures to talk to your patients and keep them up-to-date and engaged with accurate information straight from the source. Here are a few trends to blog about this next month – some topics may be extensive enough to break into even smaller entries. See PDF of entire statistics here: http://www.surgery.org/sites/default/files/ASAPS-2012-Stats.pdf

Breast augmentation: Not only is breast augmentation surgery number one, but it’s also indicative of changing times. Saline used to be on top pre-FDA ruling in 2006, but now silicone-gel implants control 72% of the market. Fat grafting is coming into the mainstream and patients have questions. Here are some articles and links to expand upon:

Facial rejuvenation:Whether its eyelid surgery (up 4.4%), rhinoplasty (up 14%) or nonsurgical procedures like Botox (24%) and laser skin resurfacing (25%), face procedures have had a big jump this past year. Talk about the growing trend and use the following to get into more detail or talk about patient safety:

Post-bariatric, weight-loss procedures:Not sure if we can thank reality shows like The Biggest Loser or with the increasing number of weight-loss or bariatric surgeries. No matter the way patients are losing weight, procedures like abdominoplasty (4.8%), lower body lift (10.3%), thigh lift (19%) and upper arm lift (22.8%) are all up.

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What’s the next step after your first plastic surgery procedure?

Posted: June 1, 2013

Your patient may have come in for a procedure on a body area that has bothered them for a long time. They have the surgery, a successful recovery and are doing well. Now what? As a plastic surgeon, you can offer maintenance procedures that can help them age gracefully, beautifully and maintain their best qualities. Offer some suggestions on how to keep up appearances.

1) Liposuction – the second most popular procedure after breast surgery, liposuction can give a patient a contoured figure that can accentuate procedures like a tummy tuck or breast augmentation.
– Procedure information: http://www.surgery.org/consumers/procedures/body/liposuction
– Thigh gap envy? See what’s behind “Our obsession with thigh gap” http://www.surgery.org/consumers/plastic-surgery-news-briefs/obsession-thigh-gap-1050634
– Male patients may not know “Surgeons see rise in male breast reduction” http://www.surgery.org/consumers/plastic-surgery-news-briefs/surgeons-rise-male-breast-reduction-procedures-1046189

2) Fillers – patients who have had a facelift, brow lift or neck lift may have gotten rid of loose skin and the majority of wrinkles, but perhaps there’s loss of volume in the lips, under eye or the cheeks that fillers could address.
– Explain the difference between Botox and fillers: http://www.surgery.org/consumers/plastic-surgery-news-briefs/difference-botox-facial-fillers-1049000
– Have good cheekbones? Good, keep it that way! http://www.surgery.org/consumers/plastic-surgery-news-briefs/strong-cheekbones-1050428
– Stem cell facelift is a hot new topics – educate your patients http://www.surgery.org/media/news-releases/do-stem-cell-claims-in-aesthetic-surgery-hold-up

3) Laser skin rejuvenation – a surgical procedure might have given you new confidence, but nothing gives a boost like clear, taut skin that screams youth. Let your patients know their options with laser treatments.
– Educate patients about laser hair removal – hundreds of thousands get this treatment a year: http://www.surgery.org/consumers/plastic-surgery-news-briefs/deal-laser-hair-removal-1048332
– Cellulite could put a damper on your summer wardrobe – it’s a good time for cellulaze or other laser treatments: http://www.surgery.org/consumers/plastic-surgery-news-briefs/cellulite-down-finally-solution-1046737
–  What treatments do you offer? How should patients prepare? Here’s a great article that focuses on the basics: http://www.marieclaire.co.uk/blogs/541956/laser-treatments-everything-you-need-to-know.html

VIDEO: Here are some videos of patient testimonials. Use these or film your own.

– Zeltiq: http://www.projectbeauty.com/videos/watch/zeltiq-light-and-energy-based-therapies/
– Ultherapy: http://www.projectbeauty.com/videos/channel/skincare/
– Liposuction: http://www.projectbeauty.com/videos/watch/beth-leg-liposuction/
– Fillers after facelift: http://www.projectbeauty.com/videos/watch/joanne-fillers-after-my-facelift/

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Mommy makeovers: Getting your body back

Posted: August 15, 2013

The top three cosmetic surgery procedures in 2012 were breast augmentation, liposuction and tummy tuck – the three procedures that make up a standard Mommy Makeover. These procedures focus on improving the figure and giving women back a sense of control and self-esteem. Share some interesting facts, good results and additional procedures with patients.

1. Giving some basic information about a Mommy Makeover is a good start in sharing details about the combination procedure. There are many choices in breast surgery and body contouring, along with great results following a tummy tuck.
What should my Mommy Makeover consist of:
http://www.surgery.org/consumers/plastic-surgery-news-briefs/mommy-makeover-consist-of-1043038
Procedures:
http://www.surgery.org/consumers/procedures
Before and after photos of tummy tuck with breast surgery:
http://www.surgery.org/consumers/photos/body/tummy-tuck

2. Most patients want to know if it’s worth it – RealSelf.com patients give it a 98% positive rating. Share some patient stories and let them know they’re making the right decisions.
Are Mommy Makeovers worth it?
http://www.surgery.org/consumers/plastic-surgery-news-briefs/mommy-makeovers–worth-it-1047525

RealSelf rating:
http://www.realself.com/Mommy-makeover/reviews

Video testimonial:
http://www.projectbeauty.com/videos/watch/mommy-makeover/

3. The numbers don’t lie – see the increasing numbers for Mommy makeover procedures. Also, vaginal rejuvenation which is becoming popular for moms as well saw a 64% increase from last year.
Cosmetic surgery statistics:
http://www.surgery.org/consumers/plastic-surgery-news-briefs/2012-statistics–cut-cosmetic-surgery-1050547

Press release about vaginal rejuvenation:
http://www.surgery.org/media/news-releases/rising-demand-for-female-cosmetic-genital-surgery-begets-new-beautification-techniques

Vaginal rejuvenation: What does it all mean?
http://www.realself.com/blog/vaginal-rejuvenation-all-mean


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