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Hello, Handsome: Male plastic surgery and skincare

Posted: November 19, 2012

Men have long seen the benefits of cosmetic surgery and skincare on their wives or girlfriends; now it’s their turn. According to statistics from the American Society for Aesthetic Plastic Surgery, almost 10% of men had plastic surgery in 2011 and over 10% of all patients who come in for Botulinum Toxin injections are male.

1) Positive trends in men’s health and beauty
Take advantage of ASAPS’ new infographic that visually represents men’s plastic surgery preferences, skincare trends and some surprising details about what products they might borrow from their significant others. – Hello, handsome: Male plastic surgery and skincare trends http://www.surgery.org/consumers/plastic-surgery-news-briefs/hello-handsome–male-plastic-surgery-skincare-trends-infographic-1044198?utm_source=dlvr.it&utm_medium=facebook

2) Common problems men face Men have insecurities and problem areas, just like women. Let them know that they’re not alone and that there are solutions to these common body complaints.

3) Maintenance procedures
Just like a haircut and a shave or a wax, men are maintaining their looks with regular appointments. First step should be sure to maintain a good skincare regime and take advantage of anti-aging procedures.

Project Beauty Videos: Related topics for Men

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Make 2013 a success by planning ahead

Posted: December 19, 2012

It’s less than a week to Christmas and just over a week or so until New Years. Many patients are making resolutions and planning out budgets, vacations and work goals for next year. Along with those plans, how about making some suggestions to your current and potential patients on how to make their cosmetic choices in 2013? By focusing on informative blogs that coordinate with your office specials, you can help your patients make intelligent decisions while keeping your practice on the right track.

Skincare – Start off right with the basics in skincare and have patients make regular appointments with your aesthetician. Bundle products, injectables and laser/light therapy with your procedures to help patients look their best post-surgery and all year round. Some suggested content to share:

Seasons – The colder months lend better for certain procedures – laser and light therapies, recovering from surgeries that require compression wear and of course, extra clothes and accessories to hide scars when healing. Summer deals on injectables and surgery for those who may have time off (teachers, part-time, etc…) are also a good idea.

Trends – Everyone, including your patients, is interested in the latest trends. Does a procedure or product work? When will the next best thing be available? Is the hype real? Make them aware of what’s new, what works and how they can get the best results.

Additional Content:

There’s no place like home for the holidays, but not for cosmetic procedures:
http://www.surgery.org/consumers/plastic-surgery-news-briefs/theres-place-home-holidays-cosmetic-procedures-1046597
Plastic surgery: something new under the sun:
http://www.surgery.org/consumers/plastic-surgery-news-briefs/plastic-surgery–sun-1035728 
How to avoid holiday weight gain: 
http://www.surgery.org/consumers/plastic-surgery-news-briefs/avoid-holiday-weight-gain-1045607

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